WHY REFORMX?

High-Demand Model
With reformer Pilates booming across Australia, ReformX is already dominating with packed-out classes and a waitlist culture that keeps people coming back.

Proven Success
With reformer Pilates booming across Australia, ReformX is already dominating with packed-out classes and a waitlist culture that keeps people coming back.

Powerful Brand
We don’t just teach Pilates; we create an experience. From our cutting-edge classes to our hype-driven marketing, ReformX is designed to stand out.

A Community That Sells Itself
ReformX studios are cult brands. We’re not just fitness – we’re a lifestyle people want to be part of.

Support from Day One
As a franchisee, you’re never on your own. We guide you through every step – from site selection and fit-out to training, marketing, and operations.



YOUR OPPORTUNITY
ReformX franchisees enjoy:
- Exclusive territories in high-demand locations.
- World-class training and onboarding to set your studio up for success.
- Marketing & hype strategies that generate waitlists before you open.
- Ongoing support with operations, social media, and member retention.
- A business model designed for growth and scalable revenue.
Ready to own the Pilates studio everyone’s talking about?
Fill out the form below and let’s start your ReformX journey.
FREQUENTLY-ASKED QUESTIONS
How much does it cost to open a ReformX studio?
The investment varies based on location, size, and fit-out requirements. Your costs typically include franchise fees, reformer equipment, interior design, training, and pre-launch marketing. Once you enquire, we’ll provide a detailed investment guide with everything laid out clearly.
Do I need Pilates or fitness experience to own a ReformX studio?
Not at all! While a passion for health and fitness helps, many of our franchise owners come from business or corporate backgrounds. We provide complete business training, operational support, and instructor programs so you can focus on growing your studio.
How quickly can I open my studio?
Most new ReformX studios are up and running within 3–6 months from signing the agreement, depending on site selection and build-out. We’ll handle the heavy lifting such as design, equipment setup, and launch planning, so you can hit the ground running.
Will I get an exclusive territory?
Absolutely. Every franchisee receives exclusive territory rights, ensuring you’re the only ReformX studio in your area. We carefully select territories with strong demand for reformer Pilates to give you the best chance of success.
What makes ReformX different from other Pilates franchises?
ReformX isn’t just another Pilates studio. We’re a high-energy, results-driven movement with sold-out classes, a bold brand identity, and marketing that creates serious FOMO. Our formula is simple: incredible workouts, hype-driven marketing, and a community that’s obsessed with us.
How much can I earn as a franchise owner?
Earnings vary depending on factors like location, class capacity, and your hustle. What we can share is that our corporate studios are highly profitable and often booked out weeks in advance. We’ll teach you the exact strategies to replicate this success.
What support will I get as a franchisee?
From the moment you sign on, we’re by your side. Our support includes:
- Studio setup & design
- Instructor and staff training
- Marketing campaigns to fill your classes fast
- Ongoing business coaching and operations support
How does ReformX marketing work?
We create buzz and waitlists before your studio even opens. With our proven social media strategies, content creation, and launch marketing campaigns, your studio will build hype and community fast, often selling out classes from day one.
What type of people make successful franchisees?
You don’t have to be a fitness pro to succeed. Our most successful franchisees are driven, business-minded, and passionate about building a community. If you’re committed to the ReformX standard and love creating an environment that inspires people, you’re our kind of partner.
How do I start the process?
It’s simple! Fill in the form above to start the process. We’ll contact you for a discovery call, answer all your questions, and walk you through the next steps to owning your own ReformX studio.