A shared mindset, a clear opportunity, and the start of something bigger.
Where it all began
Every great movement starts with a meeting of minds and ReformX is no different. Emma Sorensen and Sussane Ramlawie had crossed paths long before ReformX existed. They had built a friendship, worked together and truly understood each other. They shared the same standards when it came to work, discipline and results. So, when they had an empty space in Wentworth Point, an opportunity revealed itself.
It started as a humble passion project: a small Reformer Pilates studio with just nine beds and a speaker. But behind it were two women with a vision far bigger than the space they began in. What was once a simple side venture quickly evolved into something much greater, a life’s work. It was a calling that neither Emma nor Sussane could ignore.
From the very beginning, their vision was clear: to create a space where you could feel safe, strong, and truly supported. A space where transformation went beyond the physical. They knew the way to succeed was to deliver real training. The kind that challenges you, shakes you, and keeps you coming back.
As ReformX has grown, we continue to elevate the experience for our clients. What began with Reformer Pilates has evolved into a diverse training experience, now including Mat Pilates, Hot Pilates and a range of class formats, from women or men’s only sessions to mixed classes, all designed to meet our community where they are.
What started as one studio has grown into a recognised and rapidly expanding presence across Sydney. And we’re not slowing down. Our vision is to make ReformX not just a household name in Sydney, but a brand recognised worldwide.
Our training style is dynamic, high energy, and intentionally designed so you get everything you need in one place. You don’t need multiple memberships, multiple studios or different training methods ReformX delivers it all.
We don’t follow trends. We set the standard. And that’s exactly what ReformX has become; a brand built on intensity, consistency, and community and that standard speaks for itself.
co-founder
Emma Sorensen
Emma is the strategic mind behind the brand’s growth, marketing and operations. With a background in corporate and marketing, Emma brings a structured, results driven approach to building and scaling the business.
In her corporate career, Emma built a reputation for turning underperforming dealerships into some of the highest performing in Australia. Taking what was below average and putting it firmly on the map. That same drive and capability now sits at the core of how she approaches ReformX. She has a passion for building from the ground up, executing with precision and getting results.
Working across brand, marketing and backend systems, Emma plays a key role in shaping how ReformX shows up, both in studio and externally. She is known for her ability to take ideas from concept to execution, ensuring the business not only runs efficiently but continues to grow with purpose.
While much of her work happens behind the scenes, Emma is deeply connected to the ReformX experience. With a passion for strength training and instructing, she understands the product at its core allowing her to build a brand that reflects exactly what happens on the studio floor.
Emma works closely with the wider team and franchise network to ensure consistency across all touch points, from member experience to brand presence. Her focus is on building a business that is not only scalable, but sustainable. One that continues to evolve while maintaining the standard ReformX is known for.
For Emma, ReformX is more than a business. It’s a brand built with intent, shaped through strategy and driven by a clear vision for long term growth.
Co-Founder
Sussane Ramlawie
Sussane is the driving force behind the training standard that defines the brand. Deeply invested in every layer of the business, Sussane lives and breathes ReformX, bringing an unmatched level of passion, precision, and consistency to everything she does.
Coming from a strong business background, Sussane has built, run and successfully sold multiple businesses. This experience has shaped her ability to lead with clarity, make decisive moves and build something that is both impactful and sustainable.
With a foundation as both a qualified Pilates instructor and a Certificate IV in Personal Training, Sussane brings a wealth of knowledge and experience into the ReformX method. Her approach is grounded in delivering results driven training that challenges, empowers and builds confidence in every client who steps into the room.
As Head Trainer and Educator, Sussane plays a critical role in shaping the ReformX experience. She is responsible for developing and maintaining the training standard across all studios, ensuring that every class, no matter the location, delivers the same intensity, energy and results the brand is known for.
Sussane works closely with instructors and franchisees, mentoring teams and refining performance to uphold the ReformX standard at every level. Her focus extends beyond just the workout, she is deeply passionate about creating an environment where women feel empowered, supported and pushed to become stronger versions of themselves.
For Sussane, ReformX is more than a business. It’s a commitment to excellence, a community she is fiercely proud of and a brand she continues to build with intention every single day.